New Smartphone App Plum Perfect May Change the Way You Buy Makeup

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Shopping for makeup can be quite the task. Despite how glamorous we may look doing it, we don’t always have the time to sift through the many shades of makeup to find the one that works best. There are so many things you have to get right: Is your undertone warm? Is it cool? Are you a caramel or a chestnut? And the list goes on…

But the confusion stops here, hopefully, with Plum Perfect. Like a dating site for makeup, this brand new app, handpicks the right products for you. Letting you know not only what products fit you, but also tells you why. It first asks you to take a selfie and based on that, they decide just what products you are most compatible with.

Plum Perfect founder, Asmau Ahmed is a former chemical engineer with experience in color quality assurance. She knows her colors! And with the technology put in place by Ahmed and her team, your perfect shade is just a selfie away.


Of course, I had to give Plum Perfect a little test run myself.The thing I was most impressed with was the detail. I feel like I’ve seen apps with a similar concept but never executed with such detailed. For instance, under the category FACE, you’ll find the subcategories foundation, powders, blush and concealers. The same goes for lips and eyes. You can even adjust your look for the office or a night out on the town.

I personally found the app to be very helpful. I can’t tell you how long I’ve been in search for the perfect shade of nude for my lips. I’ve looked at several, but it’s hard to predict if a shade with fit you without trying it on. Those of us who love drug store beauty know that you kind of have to make a good guess, go with your instinct and hope that it works out. Plum Perfect gives us a little more confidence that we’re making the right choice. Needless to say, I found my nude lip today.

Download and try Plum Perfect on iOS (not yet available on Android). Did I mention it was free?

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About The Author

A writer, bookworm and self proclaimed beauty junkie. Ask me if I've tried it before you buy it. Getting to the goods, one beauty product at a time! @Tenoiya