Cheerios Brings Back Curly-Haired Gracie For Super Bowl Ad

hypehair-gracie-cheerios-curlyRemember when Cheerios stirred up controversy last summer by depicting an interracial family in one of its TV ads? Well, despite previous backlash, they’re making a huge statement by bringing the on-screen family and its adorable curly-haired star “Gracie” back for Super Bowl.

“The big game provided another opportunity to tell another story about family love,” Cheerios rep Camille Gibson told The New York Times.

In the new spot, the father explains that Gracie will be getting a baby brother. Watch the clip on the next page to see what the sandy brown-haired girl wants in return.

Use ← → to browse